10-21-2010, New York

SHFT, the multi-media platform known for promoting sustainability through video, design, art and culture (co-founded by actor Adrian Grenier and Peter Glatzer), hosted a pop-up gallery in New York City with the help of Pure DKNY. Grenier served as the evening’s host and enjoyed VeeV® cocktails with the 200 VIPs and influencers in attendance.