VeeV®: The World’s First Acai Spirit®
VeeV is the innovator of superfruit cocktails.
VeeV was launched in 2007 by two brothers, Courtney and Carter Reum, after a surfing trip to Brazil where they discovered smoothies made with the Açaí berry, known locally as “purple gold” because of its health properties. Inspired by the wonderful superfruit, they left behind their investment banker roles at Goldman Sachs with a singular goal to start a unique sustainable liquor company and never looked back.
The name VeeV is a playful take on the French word for “live.” Intended to uplift and inspire, VeeV represents our philosophy to live consciously and to always have fun.
At VeeV, we perpetually examine every part of our company, from product development to marketing, from sales to how we give back to the community and environmental causes, in order to ensure that we consider the latest sustainable technologies. We take pride in the fact that VeeV is the world’s very first certified carbon neutral spirit, that we are a certified B Corporation, that we designed every part of every bottle of VeeV® and VitaFrute® with Reduce, Reuse, Recycle in mind.
We never lose sight that VeeV would not exist without the inspiration of the açaí berry; so we are committed to giving back. VeeV donates 1% of all sales to rainforest preservation. Read more about our Corporate Sustainability efforts.
If you discovered VeeV because you’re thinking about starting your own sustainable company, we’d like to suggest the books Screw Business as Usual by Sir Richard Branson, CEO of the Virgin Group, and Start Something That Matters by TOMS founder Blake Mycoskie. Both were nice enough to mention VeeV’s story and our efforts to innovate in our industry. Read about VeeV in Richard Branson’s and Blake Mycoskie’s books.
We love mixology. We love the Earth. But there’s nothing we love more than meeting VeeV fans! Please share with us pictures of your VeeV cocktail creation, your VeeV party, your questions and suggestions via Facebook, Twitter, or email.